Services
Integrated Demand Generation
For funded organisations that are looking to grow in selected markets or expand into newer territories
Creation of marketing strategy and plans that are aligned with sales/business objectives
Segmentation of target market based on market intelligence and customer data
Building a time bound, full-funnel marketing strategy and execution plan. Integrated Brand and Demand Generation campaigns. Creation of a compelling and differentiated value proposition and messaging hierarchy. Deploying tactics including SEO/GEO/AEO, SEM across the buyer journey. Selected ABM, targeted events. Content/asset creation for thought leadership, AI driven conversations, content syndication, sales enablement amongst others.
Managed, time bound execution of marketing plan via a network of top class agencies across the entire Asia Pacific region. Management review and tracking of agreed KPIs.
If needed, FlexxCMO can also help recruit talented and skilled marketing professionals who can form the backbone of the function as the organisation grows. Of course, the company may choose to continue using the outsourced model if they like the advantages it offers.
Marketing Audit and Modernisation
For organisations that have an existing marketing function that they want to uplevel and modernise
Auditing the state of function and execution
Setting up revenue oriented, comprehensive measures of Return on Marketing Investment (RoMI)
Optimisation of execution, including the design of end to end lead management and streamlining process for marketing and sales hand-offs
Set up systems of control, management oversight and governance. Monthly and quarterly reviews