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Growth Marketing

Integrated Demand Generation

For funded organisations that are looking to grow in selected markets or expand into newer territories

Creation of marketing objectives aligned with sales/business plans

Segmentation of target market based on market intelligence and customer data

Building a time bound, full-funnel marketing strategy and execution plan for inbound and outbound demand generation. Including tactics like ABM, Digital Marketing, targeted events, content creation for thought leadership, AI driven conversations, content syndication, call-down programs amongst

Managed, time bound execution of marketing plan via a network of top class agencies across the entire Asia Pacific region. Management review and tracking of agreed KPIs.

If needed, FlexxCMO can also help recruit talented and skilled marketing professionals who can form the backbone of the function as the organisation grows. Of course, the company may choose to continue using the outsourced model if they like the advantages it offers.

Marketing Audit and Modernisation

For organisations that have an existing marketing function that they want to uplevel and modernise

Auditing the state of function and execution

Setting up revenue oriented, comprehensive measures of Return on Marketing Investment (RoMI)

Optimisation of execution, including the design of end to end lead management and streamlining process for marketing and sales hand-offs

Set up systems of control, management oversight and governance. Monthly and quarterly reviews

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